Course Outline


Department & Faculty:
Dept. of Information System,
Faculty of Computer Science and Information Systems
Total Lecture Hours: 42 hours lecture
Day: Wednesday
Venue: BK3, N28
Time: 8:00am – 11:00am
Subject & Code:
IT Entrepreneurship
(SCD4763/SCK4763/SCK3463)
Semester: Semester September 
Academic Session: 2011/12

LECTURER
TEL NO. / ROOM
E-MAIL
NorHashim bin Abu Samah 07-5532239/ D07 361-01 norhashim@utm.my

Synopsis

This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.

Learning Outcomes
At the end of the semester, the student will have the:
CO Course Outcomes Related Program Outcome (PO)
Evaluation Method
1.
Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions.
PO1 (C2, P1, A1)

PO3 (C2, P1, A2)
A, Prs, CS, FA,Q
2.
Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business.
PO1(C4, P2, A3)

PO8 (KK1)
PR, Prs, FA, CS
3.
Demonstrate leadership skills through role-playing of various business positions in operating a business venture.
PO9(LS1, LS2)
Prs,CS
4.
Present business solutions for a specific context confidently, effectively and clearly
PO4 (CS1, CS2, CS3, CS4)
PR, Prs, CS
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam)

Student Learning Time
Teaching and Leaning Activities
Student Learning Time (Hours)
Face to Face Learning Lecturer centered Lecture
14
Student centered Practical/Lab/Tutorial
-
Student Centered Activity (plus in-class assessment)
28
Others
-
Others
-
Sub Total
42
Self Learning Non Face to face or Student Centered Learning (SCL) Assignments
18
Reports
4
Project
18
Group Discussion
10
Others
-
Revision
5
Assessment Preparation
11
Others
-
Sub Total
66
Formal Assessment Continuous Assessment Quiz
1

Exam
3

Presentation
6
Final Examination
3
Others
-
Sub Total
13
TOTAL
120

Generic Skills Addressed

  • Managerial skills
  • Team Working
  • Communication skills
  • Updated with technological trends
Teaching Methodology
To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.
References
Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)

Baron R. A. & Shane, S. A., 2008. Entrepreneurship:  A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.

Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.

Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.

AirAsia Case Study Article,    Netflix Case Study Article
Assessment
Methods
No
Percentage
HBS Case Studies
2  1
20  5
Activities
6
25  30
Assignments
1
5
Project / Competition / Interview
2  3
20 30
Final Exam
1
30
TOTAL
100

Weekly Plan

Week
Date
Topic
Remarks


PART 1 – WHY BECOME AN ENTREPRENEUR?
1
9 Oct
Course Introduction

Why become an Entrepreneur?

The Entrepreneurial Journey

Planning a Business Venture
Harvard Case Study Briefing
Ice Breaking
Class Activity1:

Flying a Jet Plane

Comp. Formation(5) & Reg. Business Card
2

1.0 Entrepreneur & Entrepreneurship

The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity
Minicase Review: KLYMIT
Project Briefing:  i-Usahawan

i.  Richest Entrepreneur

ii. Pick a Module ! - Blogspot
Class Activity2:

Brain Profiling
3

2.0 Creativity and Innovation

Invention, Creativity, Innovation
Interview Briefing:

Profile of Usahawan Jaya
Class Activity3:

Product Ideas in Diff Context
4

HARVARD BUSINESS SCHOOL - Case Study 1
UTM MicroCredit – HEP?
HBS Case Title: AirAsia – Flying Low Cost with High Hopes
Briefing:  UTM Micro Credit


PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS?
5
23 Oct
3.0 Idea Generation and Evaluation

Problems, Opportunities, Solutions

Techniques for Generating Ideas

Blue Ocean Strategy
Mcase Review:Kathryn Kerrigan
Class Activity4: Eureka
BIC: Brainstorming
6

4.0 Feasibility Analysis

Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis
Minicase Review: Think Gum
BIC: Analysis
7

Deepavali

MIDTERM  CHALLENGE
Historical Melaka Challenge

Pulau Sibu Challenge

Tg Piai Challenge
8
20 Nov
5.0 Entrepreneurial Business Model

Business Model, Revenue Model, Value Proposition
Minicase Review: Amie Street
Analysis & Dev. of BM

i-Usahawan
9


Mid-Term Break

10

HARVARD BUSINESS SCHOOL Case Study 2
HBS Case Title: Netflix
MidTerm Challenge Presentation


PART 3 – TRANSFORMING YOUR  IDEA TO REALITY?
11

6.0 Entrepreneurial Strategy

Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean
Minicase Review: BusinessAtoZ
Competitor Analysis of

 i-Usahawan
12
27 Nov
7.0 Business Plan

Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP
Minicase Review: Group Table
Assignment1: BPlan Dev of

 i-Usahawan
Project Presentation:

i-Usahawan module
13

8.0 Entrepreneurial Finance

Funding Opportunities, Grants, Competition

Bootstrapping, Elevator Pitch
Minicase Review: BLMA Models
Class Activity5:  

Stock Exchange
14
4 Dec
9.0 Entrepreneurial Marketing

4Ps, Social Networks and Entrepreneurs
Minicase Review: Miss Misa
Profile of Usahawan Jaya

Presentation
15

10.0 Business Ethics

Class Activity6:  

X-Y Consortium
BIC: Submission/Presentation

Assignment1: BPlan Submission
16

Technopreneurship Awareness Programme (TAP)
  • Talk by Invited Speaker - IP
  • Funding Opportunities
  • Elevator Pitch Competition
  • Business Idea Competition
  • Product Exhibition
  • Booth
  • Technopreneurship Clinics
AJK:

Marketing

Funding/ Sponsor

Logistics

Protocol
Project / Interview Presentation (alt)
REVISION - Debriefing
17
26 Dec –  2 Jan
Study Week
18
3 – 22 Jan

Final Exam


Activities
As part of learning activities, student will require to participate in some of the following entrepreneurial mini activities:
  •          Convocation Booth
  •          Fund Raising Activities
  •          Weekend Carboot Sales (Used Items)
  •          Organising Workshop, Seminars, etc
Among the objectives of the activities are:
  •          To give exposure on the real life entrepreneurial activities (LO7)
  •          To nurture self confidence
  •          To raise capital for other class activities
  •          To develop business and potential industrial networks (LO7)





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